Endangered Species Day: Take Action to Protect Wildlife!!!

Endangered Species Day: Take Action to Protect Wildlife!!!

Today is Endangered Species Day. A day to raise awareness, honor wildlife, and take action for the protection of Wildlife. The California Brown Pelican, once endangered, recovered thanks to protection efforts—but pelicans and many other species still face growing threats.

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Endangered Species Day & Wildlife Jewels Turquoise the Persian Cheetah

Endangered Species Day & Wildlife Jewels Turquoise the Persian Cheetah

On this Endangered Species Day, we’re shining a light on the critically endangered Persian Cheetah through the arts. Featured in our Wildlife Jewels® Collection is Turquoise the Cheetah — an original painting inspired by this rare and magnificent cheetah. This artwork—and the initiative it represents—aims to raise awareness, foster education, and inspire action to protect cheetahs from extinction.

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Celebrating World Migratory Bird Day with Elegant Terns & Royal Terns 💙

Celebrating World Migratory Bird Day with Elegant Terns & Royal Terns 💙

The Elegant Tern, symbol of Wildlife Jewels’ logo, represents the grace and resilience of migratory birds. We've had the delight of observing Elegant and Royal Terns along the Southern California coast throughout the year — often seen traveling, roosting, and foraging together in striking coastal flocks.

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Spotlighting a precious Elegant Tern on World Seabird Day!

Spotlighting a precious Elegant Tern on World Seabird Day!

Today is World Seabird Day! Our precious seabirds are facing devastating threats, including entanglement in fishing gear, ocean pollution, from oil spills, oil sheens, and tar balls, to plastic pollution and much more. Today, we are delighted to spotlight a precious Seabird, an Elegant Tern that has become part of our logo!

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